Bachelor of Arts (Hons) in Creative Multimedia
Faculty of Multimedia Creativity KP/JPS (KR11359) 03/15
Creative Multimedia is the vehicle in which emerging technologies drive home the concept of multimedia communications in business, art and design, entertainment and education.
The creative media and information businesses have always been a crucial sector of the economy. Together, these sectors invest, produce and disseminate a huge array of content that educates, informs and entertains the public. It is this creative content that people are looking for when they are connecting to the Internet, activating their broadband connection, switching on their mobile phone or choosing a channel on their TV service. The creative and media sector is thus the true heart of the Information Society, as it represents the segment that is the most accessed and most accessible by the masses. The emerging content provider in the Information Society will be a professional who understands the authoring process and who is an expert in graphics, sound, video and text content production.
The BA (Hons) in Creative Multimedia programme provides students with an all-rounded knowledge on the four major components of Creative Multimedia: 2D Animation and Imaging, 3D Modelling & Animation, Video and Motion Graphics, and Interactive Web Design. This is a highly versatile, multi-disciplinary programme that centres on the principles and practices of multimedia design, production, management and evaluation.
This degree also focuses on the integration of theory and technology, and their practical application to current and emerging industry trends. An important feature is practical problem solving in multi-disciplinary teams using current and emerging technologies. The programme simulates the practice in the multimedia industry and allows students to develop more specialised skills in their chosen areas of interest and professional development.
|Semester 1||Semester 2|
|Visual Communication||Conceptual Studies|
|Digital Imaging 1||Digital Imaging 2|
|Typography Design||Design Principles 2|
|Design Principles 1||Film Language|
|History of Multimedia||Illustration|
|Drawing||Animation Studies 1|
|Select One:||Select One:|
|Malaysian Studies||Moral Studies|
|Co-Curriculum 1||Islamic Studies|
|Semester 3||Semester 4|
|Free Elective||Multimedia Imaging 2|
|Multimedia Imaging 1||Video Production 2|
|Animation Studies 2||Web Design 2|
|Web Design 1||3D Design 2|
|3D Design 1||Research Methodology|
|Video Production 1||Multimedia Project Management|
|Bahasa Kebangsaan A/B|
|Semester 5||Semester 6|
|Multimedia Production||Final Project|
|Interactive Design||Professional Studies|
|Dissertation for Multimedia||Entrepreneurship
|Visual Effects Production||Media Law|
|Directed Elective (Stream based)|
James Ly Toong Kwok
Multimedia Content Editor, Qtelmedia Sdn Bhd
QtelMedia is a great opportunity to learn about new media broadcasting. It is a new industry and demand is starting to pick up, with growing awareness among Malaysians. However, our goal is to be like some countries overseas, where the technology is integrated into people’s daily lives.
- 3D Animator
- 2D Artist
- Web Designer
- Interactive Web Specialist
- 3D Texture Artist
- Video Editor
- Motion Graphic Artist
- Multimedia Designer
About the Industry
Animation is the rapid display of a sequence of images of 2-D or 3-D artwork or model positions to create an illusion of movement. The effect is an optical illusion of motion due to the phenomenon of persistence of vision, and can be created and demonstrated in several ways. The most common method of presenting animation is as a motion picture or video program, although there are other methods.
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