Diploma in Multimedia, Advertising & Broadcasting

Faculty of Communication, Media & Broadcasting KP/JPS (A7648) 8/16

The programme equips students with the highest level of professional creative communication skills through intensive industry practicals and creative thinking modules. In this three-year programme, students will be exposed to three majors: Advertising, Multimedia, and Broadcasting. Each major is designed to equip students with the skills and technological knowledge to contribute effectively in their chosen careers.

Show Programme Structure


Year 1
Semester 1 Semester 2
Media, Culture & Society 1 Design Study 1
Information Technology Professional Writing
Malaysian Studies* Media, Culture, Society 2
Bahasa Kebangsaan A/B*
Elective (Select one): Elective (Select one):
Human Communications Introduction to Management
Advanced Business English Introduction to Marketing
Year 2
Semester 3 Semester 4
Design Study 2 Advertising Creativity
Writing for Electronic Media Multimedia Technologies 1
Introduction to Advertising Broadcast Media Production
Moral/Islamic Studies* Photography
Elective (Select one): Elective (Select one):
Creative Studies Buyer Behaviour
Writing for Print Introduction to Public Relations
Year 3 (Multimedia Major)
Semester 5 Semester 6
Multimedia Production Visualisation & Animation
Graphic Design for Multimedia Multimedia Project
Multimedia Technologies 2 Multimedia Broadcasting
Elective (Select one):
Mass Media Research
Year 3 (Advertising Major)
Semester 5 Semester 6
Media Planning & Strategy Integrated Marketing Communication
Advertising Management Advertising Campaign Planning
Copywriting Presentation Skills
Elective (Select one):
Mass Media Research
Year 3 (Broadcasting Major)
Semester 5 Semester 6
Introduction to Screen Studies Video Documentary Production
Video Production 1 Video Production 2
Introduction to Screenwriting Directing Workshop
Elective (Select one):
Mass Media Research
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