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Eric Way

Eric Way

Fashion Designer, Limkokwing International Lifestyle Ambassador, 2013

I was impressed with what a great university this is; the sort of environment where students get to study and learn – it’s unbelievable. If I could turn back the clock, I’d really like to come here for my studies. It is so appealing.

04 June 2013

The name Eric Way is synonymous with world class couture, or fashion design which he makes for celebrities and VIP’s including the wife of former British Prime Minister Cherie Blair.

eric way

Other of his works included fashion worn by Charlize Theron and Geri Halliwell. He also made it into the Guiness Book of World Records when he designed the most expensive jacket worth US$1 million which was encrusted with diamonds, sapphires, and encased in platinum.

Eric Way, was born in South Africa, and now based in London. Besides designing dresses for Blair, Theron and Halliwell, he had also worked for actress Kristan Davis of the television “Sex and the City” fame, Ivana Trump and singer Shirley Bassey.

Eric Way attends Limkokwing University London launch

Eric Way, was one of the guests who witnessed the opening of the Limkokwing University of Creative Technology campus in London on 1st October, 2007.

He attended the opening along with founder president Tan Sri Dr Lim Kok Wing and Malaysian Prime Minister Datuk Seri Abdullah Ahmad Badawi.

With the opening of Limkokwing London, students at Limkokwing have an opportunity to study abroad in London as part of the university’s global classroom initiative.

Eric Way comes to Limkokwing Cyberjaya

eric way

The well known designer, first visited the Limkokwing campus in Cyberjaya in July 2005, and during his second visit on 26th April, 2006, Eric Way expressed his interests to collaborate with the university in a partnership that would serve to enhance both parties’ global brands.

He had earlier worked on a range of summer collection that was inspired from his ideas from watching closely of the Malaysian landscape and design collection.

Eric Way expressed his interests of working closely with the university. During his visit, Eric Way was awarded an international lifestyle design advisor from the Limkokwing University, an appropriate honour for a South Africa Fashion designer of the year winner.

Working with Limkokwing University

He is working closely to set-up his first store in Malaysia, with Parkson Grand in the Pavilion in Kuala Lumpur, where he will come-up with his new range of shoes and hand bags.

“I am excited to be working with Limkokwing,” Way said.

“I look forward to having apprentice designers under my label. I’d like to offer an internship to work with my company for a season … autumn, winter, spring or summer. They will learn the ropes of how to work in the couture industry” the world class couture said.

The collaboration with the university will see students at the university train in Way’s fashion house.

Impressed with students’ work

During his visit, Eric Way also expressed delight at the works submitted by students.

I was impressed with what a great university this is; the sort of environment where students get to study and learn – it’s unbelievable. If I could turn back the clock, I’d really like to come here for my studies. It is so appealing.

Describing it as “magnificent”, he said he was impressed with the works and design.

“I must say the first occasion in July 2006, I was impressed with what a great university this is; the sort of environment where students get to study and learn – it’s unbelievable. Now on my second visit, I feel the same and I can see why the students are creative – because they work in a happy environment. It reflects on them and the work I see is wonderful. It’s good to have a happy environment to work in.”

“If I could turn back the clock, I’d really like to come here for my studies. It is so appealing,” he said, adding that an environment that encourages creativity is crucial to those in the field that calls for strong self-expression.

Eric Way said he did not expect to see flamboyance in the design and he advised that it would be good for students to remember to incorporate some Asian elements in their designs.

“They should remember to include cultural content. Some sense of originality should be there.”

Tan Sri Lim Kok Wing, said working with the fashion guru whose clientele includes celebrities “will take the faculty to the next level and help us build a global presence”.

“We hope to make our presence felt in Europe, especially in the UK,” he said.

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