The Branding Innovation Centre, the only one of its kind in Malaysia, showcases a wide range of local products that have been given a fresh look. It features a variety of brands, packaging designs and logos developed by students.

The centre is aimed at assisting small- and medium-sized industries and enterprises to move up the value chain, bridge the design innovation gap and sustain the competitiveness of Made-In-Malaysia products in the marketplace.

The Branding Innovation Centre supports and collaborates with state governments, state agencies and trade organisations in branding and packaging innovation.