Bachelor of Arts (Hons) in Tourism Management

Faculty of Business Management & Globalization KPT/JPS (KR10397) 06/14

Many economists estimate that tourism is the world’s single biggest industry both in monetary and employment terms. Tourism has become a lifestyle choice for a majority of the population in the developed world. Tourism is one of the largest industrial sectors in these economies and it can be the single largest industrial sector for less well-developed economies.

Malaysia, in recognising the revenue potential in tourism, has made the successful development of tourism as an economic goal. This programme is designed to build on the success of the tourism industry in the country.

Show Programme Structure

Year 1
Semester 1 Semester 2
Civic Education Principles of Marketing
French Language 1 Principles of Economics
Introduction to Communication & Study Skills Introduction to Hospitality Management
Introduction to Computer Skills Innovative IT Strategies for the Tourism Industry
Creative & Innovation Studies French Language 2
Introduction to Management Principles of Accounting
Year 2
Semester 3 Semester 4
Tourism Geography Tourism Economics
Tourism Marketing Entrepreneurship for Tourism
Business Accounting Hospitality Management
Innovative Management for Sustainable Tourism Strategic Marketing Management
Professional Ethics for Business Tourism Operations Management
Year 3
Semester 5 Semester 6
Event Management Ticketing & Reservation
Cultural Tourism Contemporary Issues in Tourism
Human Resource Management Financial Management
Regional and International Tourism Food & Beverage Services
Customer Service in Tourism Industry Tourism Policy & Planning
  Tourism Research Methods
Year 4
Semester 7 Semester 8
Practical Internship Strategic Management
Internship Report Tourism and Hospitality Law
  Tourism Development
  Wildlife Management
  Research Project
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