This course concentrates on branding and the consumer for Graphic Designers. Understanding the process required for designing a holistic branding solution from research and analysis through to design, development and implementation.
- Understand the meaning of branding and its relationship to Graphic Design.
- Apply the appropriate research and analysis required to the designing of brands.
- Recognise how design activities relate to the target audience and how they can be aligned to target those consumers.
- Represent visually those solutions that communicate formal and conceptual qualities to an intended audience.
Intermediate and advance levels are available upon request.
Failure is the only friend you will have for a long time. Stick to it as your guiding principle, and learn from it as you grow.
About the Industry
Art & design is the application of design and aesthetics to objects of function and everyday use. Whereas fine arts serve as intellectual stimulation to the viewer or academic sensibilities, the applied arts incorporate design and creative ideals to objects of utility, such as a cup, magazine or decorative park bench. There is considerable overlap between the field and that of the decorative arts; to some extent they are alternative terms.
L’Oréal Malaysia is collaborating with Limkokwing to develop diploma and professional…