Bachelor of Arts (Hons) in Professional Communication
FACULTY OF BUSINESS & COMMUNICATION (FBC) (R2/321/6/0156)(03/25)(A-5365)
The importance of communication as an integral part of individual success is recognised in this programme as it strives to equip students with the ability to communicate at all levels of society. Students are exposed to the varied skills of communication, advertising, public relations, writing and marketing as well as the soft skills of interacting well with people to enhance communication effectiveness.
Show Programme Structure
| Year 1 |
| Semester 1 | Semester 2 |
| Civic Education |
Professional Communication Skills |
| French Language 1 |
English for Journalists |
| Introduction to Communication & Study Skills |
Photography 1 |
| Introduction to Computer Skills |
Introduction to Journalism |
| Creative & Innovation Studies |
Media & Society/td>
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| Introduction to Mass Media |
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| Year 2 |
| Semester 3 | Semester 4 |
| Advertising Principles |
Communication in the New Economy |
| Business Communication |
Principles of Business Law |
| Principles of Public Relations |
Integrated Marketing Communication |
| Web Technology 1 |
Media Law & Ethics |
| Writing Skills for Communicators |
Writing for Mass Media |
| Principles of Marketing |
Public Speaking & Presentation Skills |
| Year 3 |
| Semester 5 | Semester 6 |
| Writing for Creative Industries |
Communication Research Methodology |
| Consumer Behaviour |
Advertising Regulations, Issues and Ethics |
| Media Planning |
Corporate Communication |
| Copywriting |
Managing Publicity & Media Relations |
| Global Advertising |
Public Relations Management |
| PR Communication |
Strategic Advertising |
| Year 4 |
| Semester 7 | Semester 8 |
| Internship Report |
Research Project |
| Practical Internship |
Strategic Marketing |
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International Public Relations |
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Advertising Campaign |
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Fundamentals of Entrepreneurship |
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Elective 1: |
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Instructional Video Production |
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Internet Marketing |
