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Bachelor of Arts (Hons) in Professional Communication

Faculty of Communication, Media & Broadcasting KP/JPS (KR11180) 03/15

The importance of communication as an integral part of individual success is recognised in this programme as it strives to equip students with the ability to communicate at all levels of society. Students are exposed to the varied skills of communication, advertising, public relations, writing and marketing as well as the soft skills of interacting well with people to enhance communication effectiveness.

Show Programme Structure

Year 1
Semester 1 Semester 2
Civic Education Professional Communication Skills
French Language 1 English for Journalists
Introduction to Communication & Study Skills Photography 1
Introduction to Computer Skills Introduction to Journalism
Creative & Innovation Studies Media & Society/td>
Introduction to Mass Media  
Year 2
Semester 3 Semester 4
Advertising Principles Communication in the New Economy
Business Communication Principles of Business Law
Principles of Public Relations Integrated Marketing Communication
Web Technology 1 Media Law & Ethics
Writing Skills for Communicators Writing for Mass Media
Principles of Marketing Public Speaking & Presentation Skills
Year 3
Semester 5 Semester 6
Writing for Creative Industries Communication Research Methodology
Consumer Behaviour Advertising Regulations, Issues and Ethics
Media Planning Corporate Communication
Copywriting Managing Publicity & Media Relations
Global Advertising Public Relations Management
PR Communication Strategic Advertising
Year 4
Semester 7 Semester 8
Internship Report Research Project
Practical Internship Strategic Marketing
  International Public Relations
  Advertising Campaign
  Fundamentals of Entrepreneurship
  Elective 1:
  Instructional Video Production
  Internet Marketing
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