Naga DDB Sdn. Bhd., was incorporated into the DDB Needham family in 1989, and since then, it has become the top agency in Malaysia. With a good mix of local and international accounts, Naga DDB has acquired a reputation for maintaining long and successful relationships with its clients.
Naga's strength lies in its homegrown creative talents, and the creative team has won numerous awards at Cannes, Clios, the New York Festivals, London Internationals, the Asian Advertising Awards, and the Malaysian Kancil Awards.
In keeping with DDB Needham philosophy of finding "A Better Way," Naga DDB practices creative thinking as a way of solving problems. According to Datuk Lee, Naga's Executive Chairman, there is no distinction between advertising, direct marketing, sales promotion, what it delivers is integrated communications.