Incepted in June 1984, Sistem Televisyen Malaysia Bhd, or TV3, is Malaysia's first, free-to-air television network that has maintained its leadership position in its 21 years of operations. Currently headed by its Chief Executive Officer, Dato' Farid Ridzuan, TV3 delivers bold and best-of-breed programming to viewers of all market segments. The network reaches 4.5 million households and 21 million viewers all over Malaysia.
TV3 focuses towards its viewers and advertisers, a strategy that has proven a phenomenal success. The station's strong branding is based on its effective corporate branding and programming strategy shaped by in-depth research and profiling of five key viewer segments - Mass Market, Women, Chinese, Kids and Teens and Professionals, Managers, Entrepreneurs and Businessmen (PMEB). The station also reinforces its brand awareness through various on air and on ground events, such as the successful "Sure Heboh".
With TV3 is wholly-owned by Media Prima Berhad, one of the largest media network catalyst in Asia, passionate in building local, regional and global reputation throughout every level of its business.